Sjogren Industries Announces New Grooved Rolls Pricing Following Production Improvements
FOR IMMEDIATE RELEASE
Sjogren Industries Announces New Grooved Roll Pricing Following Production Improvements, Passing Savings Onto Customers
Worcester, MA — March 2026 — Sjogren Industries, a leading American manufacturer of precision wire tooling, is pleased to announce new, more competitive pricing for its grooved rolls product line. This pricing update follows a series of recent production improvements that have increased efficiency, improved throughput, and lowered manufacturing costs across grooved roll operations.
The new pricing allows Sjogren to deliver stronger value to wire manufacturers without compromising the precision, durability, or performance the company is known for. Used across a wide range of straightening applications, grooved rolls play an important role in wire straighteners by helping control alignment, maintain centerline accuracy, and support better downstream consistency in wire pulling and testing.
Built on Precision and Process Improvements
“Our goal was simple,” said Tad Crawford, President and CEO of Sjogren Industries. “We wanted to improve how we manufacture grooved rolls so we could bring more value to our customers while holding the line on quality. We’ve made real progress in our production process, and we’re in a position to pass those savings along.”
Sjogren’s grooved rolls are built for a wide range of applications, including round wire, shaped wire, flat stock, bar stock, cable, and specialty materials used in demanding environments. The company’s product offering includes custom groove shapes, high-speed options, and compatibility with virtually any straightener assembly. That flexibility has made Sjogren a trusted source for customers in wire production, energy, automotive, medical manufacturing, mesh and welding, and industrial construction.
A key differentiator in the line is Sjogren’s exclusive alignment marker, which helps operators maintain the wire’s centerline from one roll to the next. By accounting for variations in bearing width, the alignment marker makes it easier to mount replacement rolls correctly and maintain tolerances with less setup time. Combined with high concentricity standards and groove precision, this feature supports smoother operation and more reliable output across wire straighteners and related equipment.
More Efficient Pricing, Same Sjogren Quality
“Customers are looking for two things at the same time,” Crawford said. “They want pricing that makes sense, and they want parts they can trust once those parts are on the machine. We believe this move gives them both.”
The updated pricing also reflects Sjogren’s broader effort to strengthen its manufacturing operation under Crawford’s leadership. Since 2025, the company has focused on improving process control, increasing visibility across product lines, and investing in production efficiency so it can remain a dependable domestic supplier for U.S. manufacturers.
For customers, that means better access to grooved rolls that support line stability, protect material finish, and contribute to more consistent downstream performance, whether the application involves wire straighteners, a wire guide, a bend tester, or related tooling tied to wire pulling and quality control.
“Grooved rolls are a critical part of line performance,” Crawford said. “We want to make it easier for customers to get the right solution at a better value. That is the standard we intend to keep.”
Sjogren Industries encourages customers to request updated pricing on current grooved rolls requirements and speak with its team about custom groove profiles, high-speed options, or replacement rolls for existing straightener assemblies.
Media Contact:
Tad Crawford
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